Sweet Deluxe Co. was born from the journey of a determined 14 year old girl who wanted more for herself than her circumstances allowed. After being bullied at school for the way her hair looked, she made a promise to never feel that level of insecurity again. With no one to rely on but her own determination, she taught herself how to style her hair- transforming pain into passion. Her talent quickly caught the attention of friends, family, and even strangers who loved her work and trusted her hands.

As she grew older, life brought new responsibilities. At 22, she became a mother, and soon after, her child was diagnosed with autism. This changed everything. Traditional work wasn't always possible, so she turned to what she knew best hair. She invested in learning the art of wig making and sourcing high quality hair, spending years perfecting her craft, studying the industry, and finding reliable vendors who offered both excellence and affordability. 

Sweet Deluxe Co. is built on the foundation of resilience, self-love, and transformation. We are here for the girls who have been bullied, for anyone who wants to look beautiful on a budget, for individuals experiencing hair loss or medical conditions, including cancer, and for the mothers who may have unintentionally put themselves last. Every product and custom unit is created with care, intention and the belief that everyone deserves to feel confident and beautiful no matter their journey.

At Sweet Deluxe Co.,beauty isn't just a look. It's empowerment. It's healing. It's personal. And we're honored to be a part of your story.